I believe product design starts by understanding the collective vision deeply and moves forward iteratively with an open-mind.

I wear many hats, working in problem spaces from ed-tech, non-profit to retail. I enjoy tackling research, UX, strategy and design all at once. My full-stack approach to product design draws me towards high-growth environments and teams that operate in complex, dynamic contexts.

Hats I have worn that made me a better designer.

  • As a business manager in the luxury retail industry, I contribute to the growth of business In the capacity of strategic planning, sales enablement and process optimization.

  • Designing data models and creating analyses serving diverse group of stakeholders with Excel, PowerBI and Looker.

  • I started my professional career help shaping brand identity at Saatchi & Saatchi, an advertising agency.

  • I have helped brands develop their visual identity and help build their online presence. (https://www.legiblelabs.com/)

  • As an immigrant, I apply my academic training in communications to help organizations with their localization efforts, primarily in Chinese-speaking and English-speaking markets.